Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Authors:Fang Liu, Jianyao Li, Dick Mizerski and Huangting Soh
Publication Year:2012
Citation:Liu, F., Li, J., Mizerski, D. And Soh, H. (2012). Self-congruity, brand attitude, and brand loyalty: a study on luxury brands. European journal of marketing, 46(7,8), pp. 922-937.
