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Developing a customer value-based theory of the firm

Authors:Stanley Slater
Publication Year:1997
Citation:Slater, S.F. (1997). Developing a customer value-based theory of the firm. Journal of the Academy of Marketing Science, 25(2), pp.162-7.
Type:Articles in peer-reviewed academic journals
Abstract:English
Permanent Identifier:DOI:10.1007/BF02894352

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