Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison
Authors:Paurav Shukla
Publication Year:2011
Citation:Shukla, P. (2011). Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross- national comparison. Journal of world business, 46, pp. 242-252.
