SoDaNet | Conceptualizing, measuring and managing customer-based brand equity

the greek research infrastructure

for social sciences

Home

Conceptualizing, measuring and managing customer-based brand equity

Authors:Kevin Lane Keller
Publication Year:1993
Citation:Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), pp.1-10.
Type:Articles in peer-reviewed academic journals
Abstract:English
Permanent Identifier:https://doi.org/10.2307/1252054

CHECKING URL...
RETURN